Zmags Curalate Test

@itsjoeyyu

2122

Here I am taking my bag (😭) for a socially distanced walk™️ where I look at houses I like and dream I live in them

@lulu_guinness

467

Supermarket shopping - but make it fun 🛒🌞pic thanks to vvlee219 #luluguinness

@jillmeek

90

Enjoying the slightly relaxed rules 🌞🌞

@lulu_guinness

242

Originally designed to fit a house key, a £20 note and a lipstick, The Dice Bag is the first of our re-edition styles - the result of Creative Director david__hodgson’s exploration of our archive. See more about The Dice in our story now and stay tuned for more re-edition styles later in the year! ✨🎲💋pic thanks to the lovely claraamfo #luluguinness

@itsjoeyyu

4804

Joey Yu x Lulu Guinness launches today
First started work on this a year ago, but with current events the supermarket inspired pieces feel strangely apt. An ode to the essential, beautiful things of everyday. 🥫
Feeling very proud to finally share this project!

@itsjoeyyu

4804

Joey Yu x Lulu Guinness launches today
First started work on this a year ago, but with current events the supermarket inspired pieces feel strangely apt. An ode to the essential, beautiful things of everyday. 🥫
Feeling very proud to finally share this project!

@lauren.cokguler

377

#ad Excited to be wearing this cutie from lulu_guinness ‘ new 2020 collection. The Ruby in almond is perfect for a neutral lover like me! #howdoyoululu #luluguiness #luluguinness

@livblankson

632

$#ad ♦️| back in cooler times when errand running was a thing w/ mumma & my lil’ lulu_guinness 🤗 // this is the small ‘dylan’ bag from their #SS20 collection & he’s the perfect, everyday companion ~ lightweight, easy access, FITS IN MY FUJI ( a true test ) & has cute, striped lining plus a lovely pop of red to make my mundane ensembles a tad more exciting 🤣 ... in other words i like him a lot & can’t wait to return to days where all of our bags get their much-awaited outings again ♥️ { #luluguinness #howdoyoululu }$

@livblankson

632

$#ad ♦️| back in cooler times when errand running was a thing w/ mumma & my lil’ lulu_guinness 🤗 // this is the small ‘dylan’ bag from their #SS20 collection & he’s the perfect, everyday companion ~ lightweight, easy access, FITS IN MY FUJI ( a true test ) & has cute, striped lining plus a lovely pop of red to make my mundane ensembles a tad more exciting 🤣 ... in other words i like him a lot & can’t wait to return to days where all of our bags get their much-awaited outings again ♥️ { #luluguinness #howdoyoululu }$

@lareesecraig

663

#ad Getting dressed is no longer about the pursuit of pretty. At 29, I’m not interested in a game that encourages us to shrink ourselves down to tunnel vision expectations of beauty, nor the insatiable appetite for perfection. So much of my teenage self worth rested on being skinny and pretty enough to fit in. It was a waste. Older me knows better; she’s learned to be gentler with herself. I’ve discovered a signature style that seeks only my approval. It’s the beige colour palettes that provide the building blocks of my wardrobe, the baggy silhouettes I love to smother my body in on a Monday because I find them comfortable and unassuming. Ugly and man-repelling but it feels pretty to me. It’s the heeled boots I reach for on the days I want to feel a little stronger and more capable than I would if I were anchored by sneakers & closer to the ground, and it’s pieces like this lulu_guinness Willow Bag for SS20 that provide the perfect complement to this coming of age confidence and this honey-hued life of mine. I want to curate a wardrobe love story that will only ever have to answer to my own expectations and moods. A mood-robe if you will. So here’s to all the things that keep YOU aglow. Keep dressing for you #howdoyoululu #luluguinness

@hayleyajohnston_

181

#ad A little black bag is undoubtedly an essential accessory in everyone's wardrobe. I use the heck out of my black bags and so quality and functionality are a must.

lulu_guinness have just released their new collection and the designs are flippin lovely, including this little beauty!
#luluguinness #howdoyoululu

@styleidealist

412

#AD 🌟 Prepping my new season capsule wardrobe with some unconventional yet totally dazzling arm-candy from lulu_guinness 🎲 Discover the new spring collection online now | This is a paid collaboration #luluguinness #howdoyoululu

@lucyalicelook

734

#ad Pastel pink 💘 Discover the new collection by lulu_guinness #luluguinness #howdoyoululu

@hayleyajohnston_

181

#ad A little black bag is undoubtedly an essential accessory in everyone's wardrobe. I use the heck out of my black bags and so quality and functionality are a must.

lulu_guinness have just released their new collection and the designs are flippin lovely, including this little beauty!
#luluguinness #howdoyoululu

@oneslowsunday

483

#ad / Lulu Guinness bags are fiercely strong. They’re a style unto their own ignoring the changing fashions. Which is why I’m such an advocate - ignoring the everyday trends makes your bags timeless.
And an unforgiving badass bag on your arm is a great everyday reminder to smash it - no matter what you’re doing.
How do you Lulu?
#luluguiness #howdoyoululu lulu_guinness #luluguinness

@lulu_guinness

434

marycharteris with our Lydia clutch - the ultimate Saturday night accessory 🎲🎯🎰 shop via the link in our bio #luluguinness

@lulu_guinness

552

lilyjamesofficial living her best life in Paris while carrying our Bibi bag 🥐🥂shop via the link in our bio #luluguinness

@hayley.margot

457

#ad | stepping into spring with my new Bibi 👜 the lulu_guinness SS20 collection sure has hit the bullseye 🎯 #howdoyoululu [ gifted by #luluguinness ]

@hayley.margot

457

#ad | stepping into spring with my new Bibi 👜 the lulu_guinness SS20 collection sure has hit the bullseye 🎯 #howdoyoululu [ gifted by #luluguinness ]

@marycharteris

716

These are my new favourite jeans and I’m sharing that boring piece of info with you not as an advert but because they are from sezane ‘s new eco-responsible denim line, composed of 100% GOTS certified, organic cotton.
Every step of their production process has been improved to ensure they represent the brands commitments to the environment.
I stupidly didn’t realise how toxic the production of denim was so learning about this process has been a real eye opener.
Fashion brands making changes like these need to be recognised and applauded for their initiative.

Their new process means... ✔️ 2 x less water is consumed ✔️ Water used is recycled ✔️ 83% fewer chemicals used than traditional methods ✔️ Eco-friendly bleaching using just air.

Thank you sezane for being at the forefront of making the necessary changes that the fashion industry need to implement. No doubt you will inspire others to follow suit. 🤞🏻🤞🏻🤞🏻🤞🏻 Beautiful domino clutch by my aunt lulu_guinness. Beautiful fluffy jacket by florencebridge.
#MonochromeMonday #GreenIsTheNewBlack #thesegirlsfalllikedominoes

@heyitsromeca

328

#ad This beautiful lulu_guinness bag has me dreaming of sunnier days. The perfect sized bag and can also be worn crossbody. Here’s to being fun and carefree with #luluguinness #howdoyoululu

@heyitsromeca

328

#ad This beautiful lulu_guinness bag has me dreaming of sunnier days. The perfect sized bag and can also be worn crossbody. Here’s to being fun and carefree with #luluguinness #howdoyoululu

@beatricerigby

405

#ad // I’m feeling lucky, babe 🍒☘️
Being bold, fun, free. That’s the spirit of lulu_guinness , and I’m feeling it. Posing in the middle of Piccadilly Circus, why not? Cameras on me, we only live once. #luluguinness #howdoyoululu
📷 lindsey_isla

@lulu_guinness

211

Our Queenie bag by pusspussmag 🙌 See more of the shoot in our story now #luluguinness
Photography: charlotteosheaphotography
Styling: toni_caroline
Hair and make up: lizziecourt_makeup
Model: marianapardinho